Quality Over Quantity Lead Generation

Your customers have the attention span of a goldfish. Nine seconds. That is how long you have before your marketing gets ignored. Dan Kennedy and Sally Hogshead spend this episode on the seven triggers that make any message impossible to ignore, and why most businesses are using ...  Show more

In this episode Dan Kennedy and Bill Glazer explain how the old economy is gone and what entrepreneurs must do to win in the emerging landscape. They argue that decades of easy spending eroded salesmanship and created an excess of ordinary offerings that customers now reject. The ...  Show more

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on ...  Show more

We’d all like to believe that everyone’s a good fit for what we’re selling. But that type of thinking will only end up wasting countless hours and angering countless more prospects. You need to qualify which leads are a good fit and which ones are a poor fit. This episode, we wal ...  Show more

It’s the great truth about sales. Having quality leads is vital. There’s no other way to put that. If the sales game was a Ferrari, leads are the gasoline that make it go. It’s important to make sure that while you’re developing your skills you’re also developing a collection of ...  Show more

<span data-sheets-root="1">Too much advice points you to polls and focus groups. Darren Hardy takes a scalpel to that mindset and shows a smarter path to breakthrough ideas. If you're aiming for category-defining leaps, not tweaks, this will challenge your assumptions and reca ...