Short Stories: The CEO

Short Stories: The CEO

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Yiwu: Christmas city

We're in Santa’s grotto – sort of - a Chinese city that some call the Christmas capital of the world. With 75,000 traders, across 50,000 stores, Yiwu offers the world’s largest wholesale market across a labyrinth of arcades. But at a time of growing trade tensions with the US, wh ...  Show more

The art of the Christmas advert

We look at what makes a great Christmas marketing campaign. From a budget-friendly advert based around coffee cups, to multi-million dollar epic commercials featuring Hollywood A-list celebrities.We unwrap the secrets behind the world's most iconic festive advertising.If you'd li ...  Show more

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