Writing Persuasive Copy to Test an Idea

Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup ...  Show more

Today, we'll lay out a framework to help you identify and kill bad ideas. It's hard to objectively evaluate your idea early on - this framework helps you rise above your idea to do it effectively. A side-effect is that the framework will help you find and pursue the good ideas.We ...  Show more

As a copywriter, you get to write for a whole range of different brands and industries (especially when you follow our “no niche” advice). And while you might get your fair share of exciting projects writing about exotic travel, luxury products, and delicious food, other topic ...

Quick tips for writing irresistible copy! From emails to social media and sales page messaging, listen for tricks that will sell your product instantly. In this episode, I share: (4:47) How to clearly define the problem your offer solves (9:40) Simple tips for writing personalize ...  Show more

You can’t expect to get far in sales if you aren’t at least a little skilled at crafting cold emails. So, what gets your prospects to click? How do you create subject lines that consistently earn solid open rates? And what do you need to include in your body copy to drive action? ...  Show more

A few times in life, we come upon a single concept that radically changes the way we interact with the world. And in sales, there’s one concept in particular that’ll change the way you sell forever—The Law of Averages. This concept has taken more average salespeople to top 1% tha ...  Show more