Writing Persuasive Copy to Test an Idea

Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka P ...  Show more

Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool th ...  Show more

As a copywriter, you get to write for a whole range of different brands and industries (especially when you follow our “no niche” advice). And while you might get your fair share of exciting projects writing about exotic travel, luxury products, and delicious food, other topic ...

Quick tips for writing irresistible copy! From emails to social media and sales page messaging, listen for tricks that will sell your product instantly. In this episode, I share: (4:47) How to clearly define the problem your offer solves (9:40) Simple tips for writing personalize ...  Show more

You can’t expect to get far in sales if you aren’t at least a little skilled at crafting cold emails. So, what gets your prospects to click? How do you create subject lines that consistently earn solid open rates? And what do you need to include in your body copy to drive action? ...  Show more

A few times in life, we come upon a single concept that radically changes the way we interact with the world. And in sales, there’s one concept in particular that’ll change the way you sell forever—The Law of Averages. This concept has taken more average salespeople to top 1% tha ...  Show more