265 - The New Innovators — with Mauro Porcini

Joanna Wiebe invented conversion copywriting, and after eight years of barely-there YouTube growth, she grew her channel 3,000% in three months. She demonstrates the problem-agitate-solution and desire-obstacle-solution frameworks live with Chris, argues that voice of customer da ...  Show more

Brooke Hopper is Adobe’s first Senior Principal Designer, and one of the people building Firefly from the inside. She tells Chris why Adobe licenses every image it trains on and pays the artists behind it, why she still gets bad results out of the tool she helped build, and why s ...  Show more

Welcome to Strategy Skills Episode 291 with the first-ever Chief Design Officer and SVP of PepsiCo, the world's second-largest food and beverage company, Mauro Porcini.

In this episode, Mauro talked about how his career started and how his love of what he is doing helpe ...

PepsiCo’s award-winning Chief Design Officer, Mauro Porcini, reveals the secret to creating life-changing innovation in his new book, a manifesto for a genuine, authentic, and deeply humanistic approach to design. Hosted on Acast. See acast.com/privacy for more information. 

Design is more than aesthetics. It is an essential competitive tool for an age of perpetual disruption. PepsiCo Chief Design Officer Mauro Porcini shares his 5-point system for sparking creativity at scale. Author of the new book The Human Side of Innovation, Porcini explains how ...  Show more

Great design can reward a company’s shareholders, but “good enough” doesn’t do much. Mauro Porcini is the Chief Design Officer of PepsiCo and the author of “The Human Side of Innovation: The Power of People in Love with People.” Ricky Mulvey caught up with Porcini to discuss: - ...  Show more