How incentives work (and why most backfire)

How incentives work (and why most backfire)

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I tested Rory Sutherland’s business advice

Nine months ago, I started to apply one of Rory Sutherland’s most common bits of business advice. Today on Nudge, I share what happened and if I think it works. --- Get my 40 small bets: https://nudge.kit.com/c69cd49a9a Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults ...  Show more

The worst mistake to make on Dragon’s Den / Shark Tank

There’s one simple tactic that makes entrepreneurs 6x more likely to get funding. At least that’s according to today’s guest on Nudge, Harvard Professor Leslie John. She’s spent her career studying decision-making and reveals why: - Flawed leaders inspire more trust - Authenticit ...  Show more

Recommended Episodes

Ep28 Incentives and Externalities
All Else Equal: Making Better Decisions

Humans respond to incentives, and so incentives predict behavior and sometimes the behavior can be detrimental. In this episode of All Else Equal: Making Better Decisions, hosts and finance professors Jonathan Berk and Jules van Binsbergen discuss a range of less obvious examp ...

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Why Is The Market So Inefficient?
The Real Estate Espresso Podcast

On today’s show we are taking a look at market inefficiency and why it occurs. 

When I say inefficiency, we see markets oscillating between being vastly under supplied to over supplied and back. 

The signs of inefficiency are everywhere if you choose to look. But ...

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Freakonomics
What You Will Learn

Freakonomics - by Stephen J Dubner & Steven Levitt'The hidden side of everything' Economics ultimately boils down to the study of incentives. Incentives are all around us, whether natural or manufactured (like by a parent, teacher, boss, politician or economist). In this episode, ...  Show more

Success 2.0: Getting What You Want
Hidden Brain

We all rely on incentives to get people to do things they might otherwise avoid. Parents reward kids for doing their homework. Companies offer bonuses to their high-performing employees. Charities send gifts to their donors. In the second episode in our "Success 2.0" series, e ...

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