Why Startup Marketing Isn't What It Used To Be -- Melissa Kwan // eWebinar

Why Startup Marketing Isn't What It Used To B...

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Is AI more like a tool or an operating system?

Clean data beats clever algorithms in AI marketing. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise go-to-market experience to the data-versus-AI debate. She argues AI functions as an operating system, not a standalone tool, becoming the intelli ...  Show more

 . 3min 29sec
One piece of marketing technology you think most teams could stop paying for tomorrow

Marketing teams keep paying for tools they no longer need. Katrina Wong, Chief Marketing Officer at New Relic, explains why AI is replacing entire categories of MarTech software. Her team canceled a competitive intelligence subscription after building roughly 85 AI agents to gath ...  Show more

 . 4min 4sec

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