Building a Product Where the Product Is the M...

E1217: Craig Campbell has spent 25 years testing what works in SEO, including tactics Google says shouldn't work. In this interview, he explains how SEOs manipulate Google rankings and ChatGPT answers, which older link-building methods still have uses, and why he now avoids many ...  Show more

E1216: Anthropic is expanding AI text watermarking to more Claude models on November 3. Other AI companies have also committed to watermarking their outputs. What does this mean for SEO? Will Google start penalizing AI-generated pages, and can it tell the difference between conte ...  Show more

In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ...  Show more

Internet entrepreneurs often put all of their focus on marketing and Amazon tactics, but the best marketing is a good product! In this podcast Ryan tells you how to choose the perfect profitable products for you and how you can identify an audience you want to serve. Whether you ...  Show more

Internet entrepreneurs often put all of their focus on marketing and Amazon tactics, but the best marketing is a good product!

In this podcast Ryan tells you how to choose the perfect profitable products for you and how you can ide ...