Podcasts & PR 101

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Brian Conlan, President of DAX US, to explore how programmatic buying is reshaping the podcast advertising landscape and why mid-tier and long-tail podcasts may represent one of the most overl ...  Show more

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Bryan Barletta, Founder of Sounds Profitable, to discuss how podcast attribution has evolved and what measurement really looks like in a world where audio and video are converging. Attribution ...  Show more

This episode is a long time coming. I get asked A LOT about how to podcast. From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it all organized! I’m pulling ...  Show more

What does it take to launch a super successful podcast these days? "Podcast Princess" Hala Taha shares how she quickly built her show, <a href="https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id13688 ...

#1190 Today we're talking with Gillian Tietz from Sober Powered. Gillian is an amazing person who's helping loads of people get sober with the help of her scientific background, through her podcast, website, Facebook group, and Instagram. I'm so proud of what Jillian is doing wit ...  Show more

I’m about to say the 5 little words I bet every person listening to this episode has said, at one point or another… “Should I start a podcast?!” It’s no secret that podcasting has exploded in popularity. It’s a unique and powerful platform for reaching and engaging with your audi ...  Show more