Coca-Cola’s Mega Marketing Transformation

Subhash Chandra’s latest insolvency battle has produced a startling equation: ₹22,006 crore in admitted claims against just ₹6.25 crore for creditors. But the headline hides a more complicated story. These claims largely arise from personal guarantees for corporate borrowings, ev ...  Show more

ET’s Swathi Moorthy cannot code. Yet she has built four web applications using AI. That is the seductive promise of vibe coding: describe what you want and let the machine build it. The reality involves muddled prompts, unreliable advice, stubborn bugs, confusing backends, hostin ...  Show more

Coca-Cola, the sugar water that captured our hearts, turns 133 years young this week. We look at the history of that bubbly brown beverage, explore the New Coke debacle and debate whether McDonald's really has the best Coke. In this episode, Pepsi is NOT okay.For full-length week ...  Show more

Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it? Join as we discuss:The need for a personalized approach to engage your audienceThe need for foundational research and data-driven insights to support your conte ...  Show more

For decades, two multi-national giants Coca-Cola and Pepsi, have been competing for one of the world’s biggest consumer markets. Now they face tough competition from Asia’s richest man. Mukesh Ambani’s company, Reliance Retail, has launched its own cola brand - Campa Cola.

Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’. The success of Diet Coke had fragmented the market, and, in response to Pepsi's aggressive ...  Show more