Coca-Cola’s Mega Marketing Transformation

India's medical tourism industry is in a quiet downturn. Foreign patient arrivals have fallen roughly a third since 2019 from nearly 700,000 visitors to around 500,000 dragged down by strained ties with Bangladesh, visa processing times stretching up to 60 days, and aggressive co ...  Show more

India's wealthy are quietly trading flash for function. The luxury MPV — long dismissed as a hotel shuttle or family hauler — has become the unlikely status symbol of the country's new-money elite. Founders close funding rounds from reclining rear seats. Executives hold confident ...  Show more

Bloomberg reporters Drake Bennett and Jordan Robertson join this episode to tell the wild, winding tale of Shannon You, a chemist once employed by Coca-Cola who was also in the business of stealing trade secrets–and attempting to take them to China. Read more: The Plot to Steal t ...  Show more

When you think of health and wellness, do you think…clear soda? One Pepsi executive in the 90s was determined to capitalize on the healthier soda trend by releasing Crystal Pepsi, a clear, caffeine-free, lower calorie soda with the same great taste of regular Pepsi. The only i ...

With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is ...

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once a ...