Coca-Cola’s Mega Marketing Transformation

Virat Kohli's slick Oakley Meta ad made smart glasses look effortless. But behind the "Hey Meta" voice commands lies a growing privacy crisis. From Nairobi outsourcing workers reviewing graphic footage to women being filmed without consent on beaches and in stairwells, the harms ...  Show more

India rolled out E20 ethanol petrol five years ahead of schedule, and consumer complaints followed just as fast: mileage drops, rusted tanks, replaced parts. But how much of that is the fuel, and how much is old fuel systems never built for it? Government and industry voices poin ...  Show more

Coca-Cola, the sugar water that captured our hearts, turns 133 years young this week. We look at the history of that bubbly brown beverage, explore the New Coke debacle and debate whether McDonald's really has the best Coke. In this episode, Pepsi is NOT okay.For full-length week ...  Show more

Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it? Join as we discuss:The need for a personalized approach to engage your audienceThe need for foundational research and data-driven insights to support your conte ...  Show more

For decades, two multi-national giants Coca-Cola and Pepsi, have been competing for one of the world’s biggest consumer markets. Now they face tough competition from Asia’s richest man. Mukesh Ambani’s company, Reliance Retail, has launched its own cola brand - Campa Cola.

Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’. The success of Diet Coke had fragmented the market, and, in response to Pepsi's aggressive ...  Show more