Coca-Cola’s Mega Marketing Transformation

The rupee has bounced. So why does the RBI seem so worried? Unusually timed announcements, a special dollar window for oil companies and tougher currency trading rules reveal an aggressive effort to arrest the slide. But could making currency protection more expensive leave India ...  Show more

Blackstone wants to double its India investments to $100 billion in five years. What does Jonathan Gray see that nervous investors are missing? In this episode of ET Conversations, executive editor Sruthijith KK speaks to Blackstone’s president and COO about India’s growth prospe ...  Show more

Coca-Cola, the sugar water that captured our hearts, turns 133 years young this week. We look at the history of that bubbly brown beverage, explore the New Coke debacle and debate whether McDonald's really has the best Coke. In this episode, Pepsi is NOT okay.For full-length week ...  Show more

Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it? Join as we discuss:The need for a personalized approach to engage your audienceThe need for foundational research and data-driven insights to support your conte ...  Show more

Coca-Cola is bringing back Coke Studio to India after 8 years. But what's the reason behind this? Well, it's a marketing move.  In other news, we take a look at Manchester City's troubles. The Premier League club is now being charged with 100 charges related to financial irregul ...  Show more

For decades, two multi-national giants Coca-Cola and Pepsi, have been competing for one of the world’s biggest consumer markets. Now they face tough competition from Asia’s richest man. Mukesh Ambani’s company, Reliance Retail, has launched its own cola brand - Campa Cola.