Coca-Cola’s Mega Marketing Transformation

On January 3rd, 2026, Delta Force stormed Nicolás Maduro's compound in Caracas in Operation Absolute Resolve. Within hours, the Venezuelan president was shackled aboard the USS Iwo Jima, bound for Guantanamo Bay. Trump announced America would "run" Venezuela indefinitely. The pri ...  Afficher plus

Generation Z has divorced legacy brands. From fashion to food, skincare to supplements, young Indians are abandoning household names for Instagram-born startups their parents have never heard of. Zara feels too expensive and repetitive. H&M lacks uniqueness. Traditional brands fe ...  Afficher plus

Bloomberg reporters Drake Bennett and Jordan Robertson join this episode to tell the wild, winding tale of Shannon You, a chemist once employed by Coca-Cola who was also in the business of stealing trade secrets–and attempting to take them to China. Read more: The Plot to Steal t ...  Afficher plus

When you think of health and wellness, do you think…clear soda? One Pepsi executive in the 90s was determined to capitalize on the healthier soda trend by releasing Crystal Pepsi, a clear, caffeine-free, lower calorie soda with the same great taste of regular Pepsi. The only i ...

With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is ...

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once a ...