345. Applying Psychology to Everyday Life: Pr...

In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Salem, co-author of the insightful book, Unpacked: Predict Packaging That Sells. Together, they explore the profound impact of packaging on pricing, sales, and consumer choice, challenging the common misc ...  Show more

In this episode of The Brainy Business podcast, Melina Palmer dives into the intriguing concept known as the Cobra Effect, exploring how well-intentioned solutions can sometimes lead to unintended consequences. Drawing on historical examples, Melina illustrates how policies aimed ...  Show more

In this episode, Paul Bloom, delves into the importance of understanding the science of the mind. He explains the psychological benefits of balancing pleasure and values and also the impact of upbringing versus genetics on behavior. Paul's work captures the intricate nature of hu ...  Show more

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak

ABOUT THE BOOK:

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. 

The world is rapidly transformin ...

In this episode, we discuss Morgan Housel’s book The Psychology of Money. We explore some of the key points, like the role that luck plays in success, why poor people buy lottery tickets, and the differences between getting wealthy and staying wealthy.LinksThe Psychology of Money ...  Show more

My guest today is Robert Cialdini, PH.D. He’s an award-winning behavioral scientist who is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any ...