SPI 738: The Niche Goal

AL #014 At SPI, we're Team WIN. That stands for What's Important Now because time and focus are our top resources. So what's moving the needle most for you? Karen Whooley, whose question I'm answering today, is ready to leave Instagram. She's doubling down on the top driver of sa ...  Show more

Hey, it's Liz! Listen in to get to know me better and find out what's next for SPI!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 

The quest for identifying the target audience for your product or service is often referred to as finding your "tribe" or "herd", but why would we want to narrow our focus to a specific group of people? Wouldn't it be better to sell to everyone?

Wild ...

Welcome back to another episode of The Influencer Podcast! Today, I’m bringing you a sneak peek into a recent strategic session I conducted with some amazing women, where we went deep into uncovering the secrets of building a powerful personal brand. Let me tell you, these insigh ...  Show more

Today's video is a 4Ds session I did previously, where I connected with a group of business owners to deliver the tactical, unfiltered advice on how to grow their business and scale their brand. We cover the real reasons they're struggling with cash flow, why their content isn't ...  Show more

Why do people always say 'the riches are in the niches'? It's all about the power of specialization, my friend. By focusing on a specific market or industry, you can tap into a highly targeted customer base and charge premium prices for your specialized products and services. And ...  Show more