217 - Why Brand Positioning Matters, with Oan...

Patagonia isn’t just scaling mountains. They’re scaling through affiliate strategy. This episode’s guest, Cricket Treanor, went from the sales floor to HQ’s Affiliate Marketing and Ecom team. When it comes to partnerships, they’re thinking outside the box: cash back with Rakuten, ...  Show more

Most insurance brands look the same, sound the same, and spend billions on ads to prove it. Amica decided to do the opposite. Daniel sits down with Tory Pachis (Executive Vice President & CMO of Amica Insurance) to break down how a 119-year-old, referral-only mutual insurer went ...  Show more

This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

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Lean Marketing: More leads. More profit. Less marketing. by Allan Dib

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Bigger Results with Less Marketing

You keep being told to do more marketing — more complex, more aggressive, and more expensive ...

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With the end of the year on the horizon, are you finding yourself feeling sluggish and unmotivated with your business and marketing efforts? You're not alone! That's why our newest Marketing Made Simple Podcast series is called "Energize." From now until the end of the year, e ...