217 - Why Brand Positioning Matters, with Oana Leonte

217 - Why Brand Positioning Matters, with Oan...

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How to Measure the ROI of AI with Christine Royston, CMO of Wrike | Ep. 416

AI tools are everywhere right now, but most marketing teams still have no clear strategy for how to actually use them effectively. Daniel sits down with Christine Royston, CMO of Wrike, to talk about what it really looks like to build an AI-powered marketing organization. Christi ...  Afficher plus

5 Marketing Lessons from a 125-Year-Old Brand with Dawn Hedgepeth | Ep. 415

How does a 125-year-old brand still manage to feel fresh? Daniel talks with Dawn Hedgepeth, a Marketing Strategist who has previously worked with consumer brands like Unilever and Hanes. She shares her unfiltered take on modern Marketing, brand love, and the art of staying releva ...  Afficher plus

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200 This is Marketing by Seth Godin
The Marketing Book Podcast

This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

Click here to view the show notes!

<a href= "https://www.salesartillery.com/marketing-b ...

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491 Lean Marketing by Allan Dib
The Marketing Book Podcast

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib

ABOUT THE BOOK:

Bigger Results with Less Marketing

You keep being told to do more marketing — more complex, more aggressive, and more expensive ...

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#85: Building a Marketing Business with the Power of Story
Marketing Made Simple

Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it w ...

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#74: Feeling Sluggish? Do This to Energize Your Marketing and Finish Out the Year Strong!
Marketing Made Simple

With the end of the year on the horizon, are you finding yourself feeling sluggish and unmotivated with your business and marketing efforts? You're not alone! That's why our newest Marketing Made Simple Podcast series is called "Energize." From now until the end of the year, e ...

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