084 \\ Do you believe you're worth your rate?...

How do you make your wedding business website a place that not only looks beautiful, but attracts (and closes) the couples you love? You've heard me say so many times that you can't rely on pretty images alone to sell your wedding business - but we all know that visuals ARE super ...  Show more

Is your website doing anything to book weddings for you? If not, it should be - or you could be losing dozens of weddings each year that should have been an easy close. Here are 5 things you need to fix on your website to not only book more weddings, but book more of the couples ...  Show more

Wedding costs have been slowly growing over the past few decades. But recently, after a wild 2020, 2021, and 2022 wedding season, the average wedding cost has hit heights that most Americans simply can’t afford. But what can you do? Cancel your wedding and go straight to the cour ...  Show more

There is more to pricing than just numbers. It is also rooted in optimizing performance and nudging customer behaviors. Helping you figure out your pricing strategy, Michael Zipursky sits down with Jenny M ...

Want to raise your rates? Wait just a sec… When was the last time you reviewed the customer experience you deliver? When you have a stellar client experience, raising your rates won’t turn off clients or potential new clients. Let’s dive into some of my favorite ways to elevate t ...  Show more

#QOTD: What is your favorite candy?

First of all, if you want to increase engagement with your content, you need to make sure you're putting out quality product. Once you know that you're hitting the right notes with the material you'e putting out, you need to put your ...