Cult Gaia Founder Jasmin Larian Hekmat on the...

This month marks Who What Wear's 20th anniversary! To celebrate, we're spending all of October with guests who have left an indelible mark on the fashion-and-beauty world and grown up alongside us over the past two decades. To kick things off, Hillary sits down with Chriselle Lim ...  Show more

This week, Hillary sits down in studio with denim expert Benjamin Talley Smith. Talley Smith is a denim designer and consultant who works with the designers at your favorite brands—such as Khaite, Reformation, and J.Crew—to develop their denim lines. Today, he's chatting all abou ...  Show more

In this episode Jasmin Larian Hekmat, founder and creative director of Cult Gaia, talks all about the ins-and-outs of being a designer. We chat about how her brand stands out on social media, how a piece is made from conception to launch and how to land a job in fashion.   Prod ...  Show more

Jasmin Larian Hekmat is a true creative. She’s the founder of Cult Gaia, a brand synonymous with iconic and beautiful designs, from the Ark Bag, to the Pearl Bag, and now ready to wear, Jasmin’s designs have captured the zeitgeist for over ten years now, and the company just keep ...  Show more

Cass DiMicco, founder of AUREUM Collective, joins us to share her journey from being a buyer to building a luxury fashion brand, AUREUM, known for its high-quality accessories like sunglasses, belts, and jewelry. Cass discusses her background in trend forecasting, how she and her ...  Show more

Independent fashion label With Jéan’s viral designs (such as its cult-favorite Andy dress, signature corsets, and best-selling ribbon-trimmed silhouettes) have been spotted on everyone from Rosalía to Bella Hadid. On this episode, founders Sami Lorking-Tanner and Evangeline Ti ...