Why '90s ads are unforgettable

When contract negotiations between Alaska Airlines and their flight attendants' union broke down in 1993, the union had a choice to make. The union — The Association of Flight Attendants-CWA — knew that if they chose to strike, Alaska Airlines could use a plan. While Alaska Airli ...  Show more

Back in 2005, Burt Banks inherited a plot of old family land in Delaware. But when it came time to sell it, he ran into a problem: his neighbor had a goat pen, and about half of it crossed over onto his property. Burt asked the goats' owner to move the pen, but when neighborly pe ...  Show more

Episode 209: Neal and Toby preview what to expect from today's jobs report. Plus, Russia was using celebrity cameos as propaganda and are tech startups really running out of money? The guys share their stock and dog of the week and Krispy Kreme is heading to Paris. And finally, w ...  Show more

What can we all learn from commercial marketing during the golden age of TV? Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on ...  Show more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob explore why s ...  Show more

<span style="font-size: 10pt;">Very few of our guests have a nickname or a tagline, but Jim Morris does: Tagline Jim. He's worked as a copywriter and creative director at ad agencies like FCB and DDB Worldwide and as a freelance copywriter for 25 years. Jim is responsible for ...