Ep#1 Connections Role in Effectiveness

James talks about his new, brilliant, evidence-based Lions Learning course on advertising effectiveness and his latest book that popularizes a new mental model for marketing that better connects our role to the language of business and growth. Always great having James on the sho ...  Show more

Is there a scarcity of difference? Is it scarce because sameness works? And what's the case for sameness? I'm joined by Chicago Chief Creative Officers and Chief Strategy Officers in front of an invitation-only group at BBDO, Chicago. Josh Gross and Landi Day from BBDO, Mark Gros ...  Show more

This episode brought to you by our Sales Logic Expert Exchange with Brynne Tillman. Uncover actionable social selling strategies that prioritize value and trust. This episode focuses on the importance of a structured social selling approach, featuring critical stages such as buye ...  Show more

In this special episode, I am sharing the first episode of Marketer Momentum, the brain-child of the Adweek Executive Mentees who took it upon themselves to bring forward their top career tips from being mentored by 250 CMOs, CBOs, CEOs, Chief D&I Officers. Equally important in t ...  Show more

On today's episode, I sit down with a panel of creators to discuss what's actually happening in the trenches of advertising. I am joined by Frank Cooper who is the global CMO of Visa, Robyn DelMonte of GirlBossTown, Adrienne Lahens who is the global head of operations ...

Your Hosts: Dan, Mary Robinette, Erin, Brandon, and Howard Networking is an invaluable part of any business, and the business of writing is no exception. In this episode we'll talk about how to do it effectively, genuinely, and in ways that benefit the entire community. Credits: ...  Show more