Ep#1 Connections Role in Effectiveness

It's planners talking brands they've never worked on. We're joined this month by Landi Day, CSO at BBDO, Chicago and Omar Quinones, CSO at LERMA/, Dallas. We're having some laughs and talking Subaru and Vaseline. You can also watch this episode and see the creative work on our Yo ...  Show more

In Ep#2 of our Effie series, Chief Strategy Officers share how they validate, build upon or challenge briefs from their clients. Will Grundy of adam&eveTBWA, E.T. Franklin of Publicis Media, Elizabeth Paul of Martin and Professor and best-selling Author, Marcus Collins join me. T ...  Show more

For this episode, let's revisit a Strategy Skills classic where we discuss the importance of corporate strategy. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo 

For this episode, let's revisit one of Strategy Skills classics where we discuss corporate strategy. In this episode, we explain why conventional and step-by-step strategy analysis will always yield the incorrect answers in any corporate strategy study.

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