How Philip Morris International is Transformi...

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ...  Show more

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ...  Show more

Massimo Andolina is the SVP Operations at Philip Morris International (PMI) since 2018. He joined the company in 2008 as Director Operations Planning and served in various VP roles thereafter, including VP PMI Business Transformation. Prior to joining PMI, Massimo held a variety ...  Show more

Tobacco giant Philip Morris International claims it wants a ‘smoke free world’ and the eventual phasing out of cigarettes, hailing its new smoke-free products as the future. But how plausible is that given that globally Philip Morris International still sells almost 800 billion c ...  Show more

The CEO George & formulist Mark from Pure 5 extractions, 3 reasons why big tobacco could take over legal cannabis sooner than you think. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. 

The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.