How Philip Morris International is Transformi...

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ...  Show more

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ...  Show more

Zach Morrison, CEO of Tinuiti, talks about the future of performance marketing. Data has transformed user behaviour, marketing, and technology. However, with data privacy regulations and general consumer concern, brands will have to tap into first-party data like never before. ...

Tobacco giant Philip Morris International claims it wants a ‘smoke free world’ and the eventual phasing out of cigarettes, hailing its new smoke-free products as the future. But how plausible is that given that globally Philip Morris International still sells almost 800 billion c ...  Show more

Read a transcript of this episode on FT.com

https://www.ft.com/content/b20cdab3-2e47-4bbe-bbff-39c42459d105

The rapid pace of US consumer pri ...

Philip Bahosh is ex-consultant turned entrepreneur. He’s the Founder of Magnitt, the leading startup and investment data insights platform. Over the course of building Magnitt, Philip has had to continuously listen to customers using data to evolve and grow his product offering.P ...  Show more