Amazing New Ideas + Joey Bidner (Episode #392...

Feed the algorithm! That's the secret we are talking about in today's podcast. Learn how to create a campaign that can be trained to generate better traffic than other traditional methods. This strategy focuses on using a website that drives a large number of conversions which th ...  Show more

How do you start over in Google Ads? Is manual bidding a practical option for busy managers? Have you tried Portfolio Bidding Strategies? All of this and more in this week's Paid Search Podcast with Chris Schaeffer. Answering questions from listeners around the world who have que ...  Show more

Your Google ads just got a lot better — as long as you've got $50-grand to spend. Pinterest sets up shop in the future. YouTube outlines its plans for livestreamed commerce. Yelp offers some free advertising for local businesses. And (I can't believe we're going to ...

Does using emojis hurt your search ranking? The surprising effect of a McLoyalty program. The insider scoop of how Google's newest campaign type is performing. The legal risk of using Google fonts. New targeting for Reddit ads.

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Some of the core values that built Google's runaway success — innovative technology to the max, an intellectually playful and open culture, and a corporate aspiration to do good ("Don’t be evil") — set it up for the existential questions it faces today. We examine how two grad st ...  Show more

<span>Did Facebook and Google collude to kill a competing ad platform? Strange numbers are appearing in Shopify stores. What happens when you remove Accelerated Mobile Pages from your web site. A case study on one of TikTok's most successful advertisers.</span>

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