352. Unlocking Consumer Behavior with Imotion...

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Jonah Berger, author of the insightful book Magic Words. As a renowned Wharton School professor and expert on consumer behavior, Jonah shares his expertise on the power of language and how subtle shifts in ...  Show more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Will Leach, CEO of the Mindstate Group, to explore the intersection of artificial intelligence and behavioral economics. As AI becomes increasingly prevalent in business, many organizations are falling into th ...  Show more

Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer.

Guest:

<span style="font-size: 10pt;">Thomas Zoëga Ramsøy is the CEO and Founder of Neurons Inc, a global leader in applied neuroscience. A neuropsychologist with a Ph.D. in neurobiology and neuroimaging, Thomas has worked with leading universities like Oxford, Cambridge, Stanford, a ...

Today’s episode features the Founder & CEO @iMotions, and member of the Executive Management team in Smart Eye Group,  Peter Hartzbech. Peter is an entrepreneur who is driven by using technology to make the world a better place. His company, iMotions, is a fully-integrated, hardw ...  Show more

In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketi ...