352. Unlocking Consumer Behavior with Imotion...

In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Salem, co-author of the insightful book, Unpacked: Predict Packaging That Sells. Together, they explore the profound impact of packaging on pricing, sales, and consumer choice, challenging the common misc ...  Show more

In this episode of The Brainy Business podcast, Melina Palmer dives into the intriguing concept known as the Cobra Effect, exploring how well-intentioned solutions can sometimes lead to unintended consequences. Drawing on historical examples, Melina illustrates how policies aimed ...  Show more

Kristen Berman is the CEO and co-founder of Irrational Labs, where she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. She is also the co-founder of Common Cents Lab, a Duke University ...

In this episode of 'Below the Fold,' we dive into the fascinating world of neuromarketing. We discuss how neuroscience shapes marketing decisions, uncovering the unconscious factors guiding consumer choices and new techniques emerging in the field. 

Our conversation expl ...

Today’s episode features the Founder & CEO @iMotions, and member of the Executive Management team in Smart Eye Group,  Peter Hartzbech. Peter is an entrepreneur who is driven by using technology to make the world a better place. His company, iMotions, is a fully-integrated, hardw ...  Show more

What does it take to be successful in the field of user experience? There isn't a single, clear-cut answer, but there are a number of different skills, traits, and perspectives that foster better workplace relationships and strengthen creative problem-solving. Anna Kaley and othe ...  Show more