The best of Nudge in 2023

In 2007, two Harvard researchers added a splash of balsamic vinegar to beer. When drinkers knew the beer contained vinegar, they hated it. But when the researchers told them “this is our MIT brew," the majority loved it. The study reveals the secrets behind marketing. On today’s ...  Show more

Imagine you’re a chef. You are shown the recipe for a soup. It has five ingredients. You’re told to improve the recipe. What do you do? 96% of people reveal a bias when answering this question. And that bias makes marketing less effective, communication less engaging and products ...  Show more

Welcome to the final episode of 2023. For the second year in a row, I sent out over 100 newsletters to my subscribers—two per week, every single week.

The newsletter (and corresponding podcast) is all about ideas—actionable ideas to help you build a high-perform ...

The Knowledge Project closes 2023 with a look back at some of the best conversations of the year. Featuring interviews from nine of the most downloaded and acclaimed episodes of 2023, this collection of conversations offers a variety of insights into the power of intention, how t ...  Show more

HAPPY NEW YEAR! To ring in the new year I'm sharing the top episode of 2023, a fireside chat I had with SK-II. I share valuable insights on building a successful business, effective marketing strategies, staying relevant in today's competitive market, making tough deci ...

It's that time of year when I share my annual letter and a rundown of the top episodes of 2023.

Like last year, we'll be counting down the top 5 episodes each day this week.

Tune in throughout the week to find out which episodes were played more tha ...