Are User Personas a Waste of Time? with Adrienne Barnes

Are User Personas a Waste of Time? with Adrie...

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SPECIAL SERIES: The Science of Using Sound in Marketing with Steve Keller, Sonic Strategy Director at SiriusXM

What does your brand SOUND like? (Yep, it has a sound, whether you picked 1 or not.) Steve Keller is the Sonic Strategy Director at Studio Resonate, SiriusXM Media's audio-first creative consultancy. He's also one of the world's top experts on "sonic strategy": helping brands ble ...  Show more

Content Rormats That Work Right Now | Bathroom Break #129

From now through January, four words decide whether people open your email: outlook, trends, prediction and forecast. Jay explains why everyone wants to know what’s coming and why these words belong in every subject line, webinar title and offer right now. He also shares the cont ...  Show more

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