Building An SEO Agency -- Jesse Tutt // Guru SEO and Web Design Services

Building An SEO Agency -- Jesse Tutt // Guru ...

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One SEO metric teams rely on too much

Sessions and visits mislead teams as AI absorbs informational search intent. Jason Lax, senior SEO and AI expert at SAP with nearly two decades of search experience now leading AEO and GEO strategy, breaks down why declining traffic volume can mask rising engagement quality. He d ...  Show more

Which AI search platform are marketers paying the least attention to today?

Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now leading AEO and GEO strategy, argues platform prioritization should never be assumption-driven. He outlines a cross-platfor ...  Show more

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