The Disappearance of General Magic | The Pock...

A small Danish toy company survives World War Two thanks to its quality craftsmanship, but behind the scenes all is not well. Despite its good reputation, Lego teeters on the edge of bankruptcy, and a choice to change production methods threatens to tear the family-owned company ...  عرض المزيد

While working for Stanford University in the 1980s, married couple Sandy Lerner and Len Bosack help invent a technology that allows computers of different makes and models to talk to each other for the first time. But they risk financial ruin when they decide to commercialize the ...  عرض المزيد

It’s late 2005, and Steve Jobs is deciding between two prototypes for an Apple phone. His choice will go on to become perhaps the best-selling product ever. Now his team just has to make the touchscreen technology work.Thousands of miles away in Waterloo, Canada, Jim Balsillie an ...  عرض المزيد

It’s 1936 in a small town in Korea and a rakish scion of a wealthy family realizes he has to clean up his act by starting a small import export business. By the 1980s, he fast tracks South Korea’s first computer chip factory, and turns hundreds of engineers into fiercely loyal, t ...  عرض المزيد

It's 2001 and a 30-year-old Elon Musk has just been fired from Pay-Pal, the company he co-founded. In need of a second act, he hits on the idea of bankrolling a bizarre Mars mission.But he's not the only tech tycoon who's stargazing. Amazon founder Jeff Bezos has also got space f ...  عرض المزيد

How do you talk about a product before anything like it exists? How do you guide the engineers building it and the marketing department who has to sell it?

As co-creator of the iPod and iPhone, founder of the learning thermostat Nest, and with over 300 patents to his na ...