Mastering SEO and Accessibility, with Rejoice Ojiaku

Mastering SEO and Accessibility, with Rejoice...

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Content Rormats That Work Right Now | Bathroom Break #129

From now through January, four words decide whether people open your email: outlook, trends, prediction and forecast. Jay explains why everyone wants to know what’s coming and why these words belong in every subject line, webinar title and offer right now. He also shares the cont ...  Show more

How to (Really) Measure Marketing Effectiveness with PepsiCo's Sorin Patilinet

What if your ads are only driving 10% of your sales? Sorin Patilinet, Global Marketing Effectiveness Lead at PepsiCo, says most Marketers are measuring the smallest lever they've got. This engineer-turned-Marketer spent 13 years building the Marketing effectiveness practice at Ma ...  Show more

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