1054: Joe Pine Author of The Experience Econo...
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Today on the FoST Podcast, we revisit a conversation with Joe Pine, co-author of the seminal 1999 book The Experience Economy: Competing for Customer Time, Attention, and Money. In it, Joe predicted that creating memorable experiences would become a key aspect of busi ...
Founder and best-selling author Joseph Pine joins us this week to talk about new ways of adding value to your economic offerings. He teaches businesses how to grasp the nature of the emerging Experience Economy and envision their role in it - whether it be staging experiences, ...