Episode 5 - Using Bans for Viral marketing - Streisand Effect in Play | By Asish Dash
How often have you read the news that a particular app/book/movie/product has been banned? More often than not, this creates a curiosity of sorts as to what that product is and generates an urge to check it out!! That is how streisand effect is employed in marketing. Listen from ...Show more
Episode 4: Why Crisis Is A Good Time to Start a Business
Finding opportunity in crisis. Creating a winning company is a journey of lifetime and it is bound to see crisis. The earlier one gets an opportunity to embrace it, the stronger will one emerges out of it. In this episode Asish Dash speaks about the 9 fundamental positives, a pan ...Show more