The Game of Sports

Rei Inamoto, founder of global innovation firm, I&CO and former chief creative officer at AKQA, on the shift from storytelling to trusted differentiation as a core brand strategy. The author of "Brand Shift" says that the rise of short videos, personal brands, product-as-content ...  Afficher plus

Natalia Zacharin, founder of Zacharin Consulting, on her journey from corporate life to scaling her firm to $3 million in six years. The Inc 5000 honoree who specializes in fractional CFO services and strategic financial planning, argues the importance of understanding financials ...  Afficher plus

This is episode 10 of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity.  

The focus today is on the idea of professional sport. What does it mean when a sport is professionalised. ...

Heavyweight champions ESPN and FS1 are competing for cable, as legacy networks hop off the bench and onto the field. On-air talent remain caught in the middle. Throw in a global pandemic and an increasingly digital-first media landscape, and you’re in for one heck-of-game.

In this episode of Business Daily, the latest in our series on women, sport and business, we’re looking at the media. With women’s sport accounting for only around 5% of the total sports coverage globally, we’ll be finding out how some clubs and organisations are moving away from ...  Afficher plus

In the second programme of our series on women, sport and business, we’re looking at the media. With women’s sport accounting for only around 5% of total sports coverage globally, we find out how some clubs and organisations are moving away from traditional media, and looking at ...  Afficher plus