Hatching Penguin | Paperback Pioneer | 1

Hatching Penguin | Paperback Pioneer | 1

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Pepsi: Doing Good Business | Special Markets | 1

In 1940, Pepsi President Walter Mack makes headlines by hiring a team of Black salesmen to target African American customers in a new “special markets” division. The pioneering sales team ventures into the Jim Crow south, where they build Pepsi’s brand loyalty among the Black ...

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Henry Ford’s Paradise Lost | A Man and His Machine | 1

Industrialist Henry Ford looks for a new way to supply his factories with rubber without having to pay the prices dictated by the global market. But his decision to build a rubber plantation deep in the Amazon Rainforest comes with a great many complications.

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