Designing shoes for women's feet with Wes and...

Kettle Chips: Cameron Healy. The Wild Bet That Made a BrandMost founders expand the “right” way: local → regional → national → international.Cameron Healy totally skipped the “national” part. When Kettle Chips was still an upstart regional brand, Cameron made a move that seems al ...  Show more

Today’s callers: Jess from Washington seeks counsel on structuring a collaboration between her sympathy cards company and a pet products brand. Then, Caroline from Colorado wonders if she should build an in-house production team or outsource manufacturing for her decorative garla ...  Show more

Nike — it’s perhaps the most iconic and most prolific brand of the modern era. On any given day, swooshes adorn the feet of more people on earth than any other footwear company — by a long shot.If you read Shoe Dog or watched Air, you may think you know its history. But Shoe Dog ...  Show more

Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The Amer ...

Every new Nike employee gets a list of principles that serves as the company’s philosophy. One: Our business is change. Two: We’re on offense, all the time.

With those principles Nike sprinted from $29 million in revenue in 1973 to more than $85 ...

Rudi and Adi Dassler started the “Dassler Business” in the 1920s in their parent’s garage, recycling materials from WWI military gear and uniforms. They got a pair of their track spikes on an athlete named Jesse Owens at the 1936 Olympics and the company took off… until W ...