357. Quality vs Value: Creating a Clear and I...

In this episode of The Brainy Business podcast, Melina Palmer welcomes Uri Gneezy, author of Mixed Signals, to explore the intriguing world of incentives and their unexpected consequences. Uri, a behavioral economist and professor at UC San Diego, shares his insights on how incen ...  Show more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Gleb Tsipursky, author of The Psychology of AI Adoption at Work: From Resistance to Results, to explore the critical factors behind AI adoption in organizations. With a staggering 95% of AI projects failin ...  Show more

Explore the transformative power of brand clarity with our latest episode, "Brand Clarity: The One Word Model." Discover how distilling your brand’s essence into a single defining attribute can amplify recognition, resonate deeply with your audience, and drive strategic decisions ...  Show more

What makes a brand memorable? Why do some brands feel like home, while others remain simply functional? In this episode of Hello Monday, Jessi Hempel speaks with industry experts Steven Wolfe Pereira and Marisa Thalberg, who share insights from years of leadership in branding and ...  Show more

Awareness vs affinity. Reach vs resonance. Even customer acquisition vs loyalty. The debate has many names, and it’s clearly not going anywhere. But what if everyone’s right? This week, Elena, Angela, and Rob are joined by SVP Brand Strategy Catrina McAuliffe to break down the pu ...  Show more

The decision to have a personal brand or a company brand is a strategic one – here’s what you should consider If you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand? To clarify, a personal brand is one lik ...  Show more