Tik Tok and Meta Shops, Campaign Automation a...

The next generation of successful eCommerce brands might not be the biggest ones. As advertising costs rise, margins tighten, and AI changes the way businesses operate, building a brand that lasts is becoming more important than simply building one that grows quickly. Today I'm r ...  Show more

Giving my team a month off every summer has become one of the most valuable things I do for the business. After around seven years of running our summer sabbatical, I'm sharing why I introduced it, how we structure the four weeks off, and the biggest lessons I've learned along th ...  Show more

In this episode of Perpetual Traffic, Ralph and Kasim are joined by Frederik Boysen to discuss strategies for optimizing digital marketing campaigns and acquiring new customers. They stress the importance of using first-party data to improve customer match, understanding the cost ...  Show more

The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? 

Eric Seufert, founder and partner at Heracles Capital, and ...

Today's episode is an interview that I gave on the FYI podcast. In this interview, I share several hot takes on the future of advertising, social media, and the creator economy. I shine a light on how both executives and consumers have contributed to the recent shift in COVID- ...