Copycat Brands

In this episode, we shoot for the moon.Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars.We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station.There a ...  Show more

From our archives, a favourite...Occasionally, an old advertising campaign is brought back from the dead.Even if it has been off the air for decades.In this episode, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time.A much-loved beer c ...  Show more

Duplicate products, or dupes, are flooding social media. Dupes are clothes, beauty products, homeware that are cheaper than the recognisable brand, but still look similar. We hear from shoppers and fashion experts about this growing trend and its impact on the market.And we speak ...  Show more

Lululemon just had a “Dupe Swap”: You show up with a knockoff, walk out with the real thing. Twitter co-founder Jack Dorsey just ripped on Twitter and launched a rival: Bluesky — because right now we’re all Social Media nomads. And Warren Buffett just hosted the biggest weekend i ...  Show more

Not everything you buy from the dollar store is going to be a winner, and Wirecutter editor Annemarie Conte knows this firsthand. Today, Annemarie joins David to share tips for shopping smarter at these discounters, and which items you should probably leave on the shelf. Later, D ...  Show more

Coca-Cola, Lockheed Martin, & Burger King are all pursuing the same marketing strategy: Pay your tuition — Companies are dishing out scholarships because brands are the new institutions.Ozempic is facing its first ever dupe, a version that costs 85% less — Hims & Hers found a loo ...  Show more