The race for the perfect running shoe

We look at what China’s latest “Two Sessions” reveal about the direction of the world’s second-largest economy. With Beijing setting its lowest GDP growth target since 1991, the focus appears to be shifting from rapid expansion to stability in an increasingly uncertain global eco ...  Show more

We meet the founder of one of India’s largest private aviation companies who overcame several life challenges before starting the business. After doctors initially told her she had months to live, Indian entrepreneur Kanika Tekriwal went on to build JetSetGo, one of the country’s ...  Show more

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike. 

Ultimately, Allyson broke ties with Nike because ...

From the strangest commercial Reebok ever used to sell the Reebok Pump, to the Zen shoemaker who custom-builds sneakers for marathon runners, Will and Mango dive into the funniest stories they can find about shoes. Including why Kevin Durant better at basketball when he's only ...

BoF’s Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control. 

Background: 

Athletes have long been part of the f ...

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike. 

Ultimately, Allyson broke ties with Nike because ...