The race for the perfect running shoe

Jennifer Riria grew up in a rural village in Kenya, juggled motherhood and university studies in her late teens, and ended up running one of the biggest microfinance institutions for women in Africa, which allows women to access loans for their businesses. The entrepreneur pionee ...  Show more

Headspace started life as a mindfulness app. Now it's partnering with the US Navy and investing in artificial intelligence for mental health support.The company's CEO Tom Pickett speaks to us about therapy, the increasing role of technology, and tackling burnout at scale.If you'd ...  Show more

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike. 

Ultimately, Allyson broke ties with Nike because ...

From the strangest commercial Reebok ever used to sell the Reebok Pump, to the Zen shoemaker who custom-builds sneakers for marathon runners, Will and Mango dive into the funniest stories they can find about shoes. Including why Kevin Durant better at basketball when he's only ...

BoF’s Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control. 

Background: 

Athletes have long been part of the f ...

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike. 

Ultimately, Allyson broke ties with Nike because ...