The race for the perfect running shoe

From the deserts of Tunisia to the boardrooms of global tech giants, we meet Karim Beguir, the mathematician who turned two laptops and 2000 dollars into Africa’s biggest AI firm. We hear how his company, Instadeep, caught the attention of Meta’s Mark Zuckerberg, and how it helpe ...  Show more

We lift the curtain on how everyone from toothpaste brands to the United Nations is using science to influence your choices in ways you’re probably not aware of. Behavioural science has even made its way into TV drama. How does it work? And why is it so effective?If you'd like to ...  Show more

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike. 

Ultimately, Allyson broke ties with Nike because ...

From the strangest commercial Reebok ever used to sell the Reebok Pump, to the Zen shoemaker who custom-builds sneakers for marathon runners, Will and Mango dive into the funniest stories they can find about shoes. Including why Kevin Durant better at basketball when he's only ...

BoF’s Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control. 

Background: 

Athletes have long been part of the f ...

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike. 

Ultimately, Allyson broke ties with Nike because ...