How to write things that busy people will act...
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Whatever you’re writing, Todd Rogers says most people are too busy to read it. That’s why, he says, “you want to make it as easy as possible for them." Rogers is a professor of public policy at the Harvard Ke ...
Words falling flat? Learn how to write words (and stories!) that readers can't get enough of. You'll hear from multipassionate writers Cole Schafer and Tina Wells as they peel back the curtain on crafting copy that sells and books that become bestsellers. If you're looking for ...