How to write things that busy people will act...

Do you feel like work is taking over your life? Guy Winch is a psychologist and author of the book Mind Over Grind: How to Break Free When Work Hijacks Your Life. In this episode, Anne sits down with Guy at the annual TED conference in Vancouver to discuss the insidious ways work ...  Show more

Southwest has long been a beloved, low-cost airline with free checked bags, minimal fees, and one class of seating that made flying feel simple and fair. But recent reversals of those policies, in favor of the bottom line, have left both customers and employees feeling betrayed. ...  Show more

Whatever you’re writing, Todd Rogers says most people are too busy to read it. That’s why, he says, “you want to make it as easy as possible for them."

Rogers is a professor of public policy at the Harvard Ke ...

Great speakers do two things better than other people… They create content that is designed to connect with their audience where they are and engage them in new and compelling possibilities for the future; and They deliver it in a way that builds rapport, entertains and motivates ...  Show more

Words falling flat? Learn how to write words (and stories!) that readers can't get enough of. You'll hear from multipassionate writers Cole Schafer and Tina Wells as they peel back the curtain on crafting copy that sells and books that become bestsellers. If you're looking for ...

As the saying goes, less is more. The same goes for words. This week we're revisiting a talk by Politico and Axios co-founder Jim VandeHei, where he shares what he's learned leading two media companies — and how to radically rethink the way you write to keep people's attention in ...  Show more