Sales Management That Works with Frank Cesped...

Fred Marshall, founder and CEO of Quantum Learning, explains how to thrive in the age of AI by moving from overwhelm to agency — directing your attention across priorities, obligations, and noise, and using AI as an accelerator for what matters most. Marshall, author of Thrive: T ...  Show more

John Fees, Co-founder & Managing Partner of GradGuard, explains how salespeople stay irreplaceable in the AI era by asking the human questions AI can't — and by leading with his "three A's": Ask, Authentic, Authority. He and host John Golden also weigh whether a college degree is ...  Show more

For this episode, we interviewed the author of Sales Management That Works: How to Sell in a World that Never Stops Changing, Frank Cespedes. How do you manage sales in a world that never stops changing? In this episode, Frank shares valuable insights to equip sales professionals ...  Show more

<span lang="EN" xml:lang="EN">Welcome to Construction Genius. Today's guest is Frank Cespedes, a Harvard Business School professor and former managing partner at a Professional Services firm. With extensive experience in go-to-market strategy globally, he's a ...

Getting your sales team on board with your strategy shouldn’t be an afterthought, Harvard Business School professor Frank Cespedes argues. After all, the engine of many businesses is a strong sales core. But aligning your strategy with sales isn’t just about communicating your id ...  Show more

Christoph Senn, marketing professor at INSEAD, has spent years studying how top executives involve themselves in B2B sales. Some are very hands-off. Others make only social calls. Still others sit at the negotiating table. Outcomes vary widely. Senn explains the best combination ...  Show more