Sales Management That Works with Frank Cesped...

Nir Zavaro, the Business Storyteller and Amazon #1 bestselling author of F*ck the Slides, explains how to align brand, marketing, and sales by defining one consistent brand character, reviewing it every two months, and using a brand guardian to keep teams aligned. He also shows w ...  Show more

Kate Jones, Founder of Neon and author of the forthcoming book Deeply Human, explains how leaders can fix a broken world of work by replacing the hamster-wheel paradigm with five core capabilities: clarity of purpose, connection, consciousness, creativity, and care. She argues th ...  Show more

For this episode, we interviewed the author of Sales Management That Works: How to Sell in a World that Never Stops Changing, Frank Cespedes. How do you manage sales in a world that never stops changing? In this episode, Frank shares valuable insights to equip sales professionals ...  Show more

<span lang="EN" xml:lang="EN">Welcome to Construction Genius. Today's guest is Frank Cespedes, a Harvard Business School professor and former managing partner at a Professional Services firm. With extensive experience in go-to-market strategy globally, he's a ...

Getting your sales team on board with your strategy shouldn’t be an afterthought, Harvard Business School professor Frank Cespedes argues. After all, the engine of many businesses is a strong sales core. But aligning your strategy with sales isn’t just about communicating your id ...  Show more