S05.EP01 - State of Brand 2024 with Jacob Cas...

In this episode of JUST Branding, Jacob Cass and Matt Davies sit down with Kevin Finn, founder of TheSumOf and author of Brand Principles, to unpack a provocative idea that challenges a core assumption in the branding industry. Kevin argues that designers and agencies don’t build ...  Show more

B2B rebrands do not fail because of the logo. They fail because the organisation was never aligned, the board never believed in it, and the rollout was treated like a campaign instead of infrastructure. In this episode with Martin Zarian of Factory39, we unpack the uncomfortable ...  Show more

Think about some of the most successful brands in the business: Amazon, Tesla, Etsy… the list goes on. They all have certain qualities in common: they took a unique approach to an existing category of products and services and they continued to innovate and grow their brand to me ...  Show more

It’s All About Embracing Your Authentic Self In this episode, Chris Do is interviewed on Omar El-Takrori’s podcast called The Dept. w/ Omar El-Takrori, and they explore the intricate labyrinth of personal branding, public speaking, and the role of AI in today's creative and marke ...  Show more

On the list of priorities for high-growth companies, where should branding land? How, when, and why should a company start to think about and invest heavily in brand-building activities? These are the questions Alex Woods ...

This session has become an annual event for us and, this was a BIG year to review the world of legaltech, AI and innovation. So much has happened since ChatGPT exploded onto the market in November 2022. Its impact has been pervasive, even in an industry like legal which would not ...  Show more