Why Marketers Have a “Seat at the Table” in t...

Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the system — may determine which brands thrive in the next era of AI-driven discovery. Plus, why marketers need to th ...  Show more

Alex Sherman, CEO of Bluefish, says brands need to start treating AI like a true marketing channel, not just another variation of SEO. As consumers shift from search engines to answer engines like ChatGPT, Google Gemini, and Microsoft Copilot, Sherman explains why it’s no longer ...  Show more

Eva Ascarza, professor at Harvard Business School, studies customer analytics and finds that many companies investing in artificial intelligence fail to improve their marketing decisions. Why is AI falling flat when it comes to this key lever for profit? She says the main reasons ...  Show more

Sylvain Duranton helps companies build AI-enabled businesses. As the the global leader of BCG X, he has a front row seat to the generative AI revolution. He discusses the industries likely to face the most disruption, the future of work, and how generative AI can help solve ch ...

AI's buzz in marketing has a lot of people feeling panicked, unsure of how to balance technology with genuine human connection. Many marketers are overwhelmed trying to sift through the noise to find what truly resonates with audiences without losing authenticity. So how do we ...

Boost Your Business is a custom podcast from FastCo works and Intuit Quickbooks. Each episode, host Mayra Ceja dives into everything you need to know to make your small business a success with experts from Intuit.On this episode, Mayra sits down with Ariege Mischerghi, accountant ...  Show more