Why Marketers Have a “Seat at the Table” in t...

Advertising execution is still surprisingly manual. Marketers and agencies juggle fragmented platforms, disconnected data, and countless hands-on tasks. When those systems are stitched together with new AI tools, they can create what Fluency CEO Mike Lane calls a “Frankenstack” o ...  عرض المزيد

Is AI really the story of our time—or is humanity? In this special conversation at the MMA’s CMO & CEO Summit, former OpenAI Head of Go-to-Market Zack Kass joins host Greg Stuart to explore what he calls the “next renaissance”: a future where intelligence becomes abundant, AI age ...  عرض المزيد

This season, we’re looking at advanced marketing techniques. And one of the most advanced ways to market, sell, and service customers involves the use of artificial intelligence. We break down how to correct duplicate data and clean up the rest of your data efficiently using AI a ...  عرض المزيد

AI is creating greater customer personalization, but a far more fundamental change is coming. Over the next decade, it will break down silos across organizations and give CMOs always-on access to better, deeper, and far more comprehensive information. In this episode, BCG’s Janet ...  عرض المزيد

Businesses are overlooking AI’s ability to create entirely new products and businesses. Beth Viner, who leads BCG’s corporate venturing and business building at BCGX, explains how organizations can move beyond efficiency and generate big revenue gains. Companies can combine their ...  عرض المزيد