E.l.f. Beauty's Laurie Lam on the brand's latest marketing project, a film dubbed 'Cosmetic Criminals'

E.l.f. Beauty's Laurie Lam on the brand's lat...

Up next

Why does this Estée Lauder-owned brand keep reformulating its hero products?

What if new product development didn’t have to be so complicated and expensive? NIOD, the second brand from Estée Lauder-owned Deciem, entered Sephora in August with an NPD tactic borrowed from tech companies like Apple. “NIOD is all about high science and high tech, and then bri ...  Show more

Veteran exec Jaimee Holmes unpacks ‘eye patch gate’ and why innovation spurred Fel Beauty’s quick Sephora sell out

Over the past week, the internet has been ablaze discussing the beauty industry’s biggest controversy of the year. From social media to global news outlets, everyone is talking about something that’s been dubbed "eye patch gate." Around September 17, several beauty brands, includ ...  Show more

Recommended Episodes

EP227. Is the beauty industry all just fluff?
Green Beauty Conversations by Formula Botanica

<div class= "group/conversation-turn relative flex w-full min-w-0 flex-col agent-turn"> <div class="flex-col gap-1 md:gap-3"> <div class="flex flex-grow flex-col max-w-full"> <div class= "min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-pre-wrap break-wor ...  Show more

EP230. Human rights abuses in cosmetics
Green Beauty Conversations by Formula Botanica

<div class="flex flex-grow flex-col max-w-full"> <div class= "min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-pre-wrap break-words [.text-message+&]:mt-5 overflow-x-auto" dir="auto" data-message-author-role="assistant" data-message-id= "0c87b87b-5c22-4a0 ...  Show more

Leggings, Pyramid Schemes & MLM's - SimplyPodLogical #79
SimplyPodLogical

On this episode of SimplyPodLogical, Cristine and Ben discuss the new documentary LuLaRich about the multi-level marketing company Lularoe, pyramid schemes, cults, and #girlboss feminism. 

EP266. When sustainability reports to marketing – beauty's uncomfortable truth
Green Beauty Conversations by Formula Botanica

Is your favourite beauty brand walking the talk on sustainability, or just selling a story? Last week on the podcast, Lorraine Dallmeier – Chartered Environmentalist, Biologist and CEO of Formula Botanica – talked to Carly Snider of the Pact Collective, and Carly dropped a truth ...  Show more