216. The Qualitative Cockpit

Brian discusses why business owners keep paying for tools, commitments, offers, and goals they would never choose if they were starting fresh today. He breaks down the endowment effect, the well-documented tendency to value something more simply because it is already ours, and wh ...  Show more

Brian discusses the difference between operating out of need and operating out of want, and why the business owner who can walk away from a deal usually ends up with the better one. Need shows up in places most owners never notice. The discount they didn't have to give. The clien ...  Show more

What are the most important numbers to measure running a high ticket coaching or consulting business? Aside from what you observe, data and statistics tell you more stories about how your business is doing. You may see clients are coming and feel your business is growing. However ...  Show more

In this episode, we'll hear the inspiring story of Brian Scudamore, the CEO of 1-800 GOT JUNK?, who faced a major business setback but was able to turn things around by embracing failure and focusing on his team. Through personal anecdotes and lessons learned from other successfu ...  Show more

Welcome to another episode of the Natural Born Leader Podcast!Last night, I stumbled upon an eye-opening podcast featuring a seasoned entrepreneur who's seen it all, from PayPal to Palantir. What struck me the most? Despite his brilliance, building billion-dollar companies isn't ...  Show more

Welcome to another episode of the Natural Born Leader Podcast! In today's episode, I'm diving into a topic that's not just crucial for my sales team but for every entrepreneur out there. It's all about mastering the art of communicating your value proposition. Join me as I break ...  Show more