The Psychology of Pricing with Leigh Caldwell

Ron Johnson built the Apple Store from a blank sheet of paper, turning a company that couldn't get shelf space at Best Buy into the most profitable retailer on earth. Before that he helped make Target "Tar-zhay," and after it he had one of the most publicly dissected tenures in r ...  Show more

In this solo Brainfluence episode, Roger Dooley argues that the strangest-looking experiments in behavioral science are usually the most useful ones. He opens in 1969, when psychologist Robert Zajonc put 72 cockroaches through mazes in front of an audience of other cockroaches. T ...  Show more

In today's competitive business landscape, pricing strategies are not just about numbers; they're deeply intertwined with psychology. In this episode, Dan Lok delves into the fascinating world of how and why setting higher prices might not just be good for business but can also b ...  Show more

Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective menus and why charm pricing shouldn’t be ignored. Sign up to the mailing list: ...  Show more

There is more to pricing than just numbers. It is also rooted in optimizing performance and nudging customer behaviors. Helping you figure out your pricing strategy, Michael Zipursky sits down with Jenny M ...

I'll be talking about the meaning of value on today's behavioral economics podcast. The past three episodes have been dedicated to the "it's not about the cookie" framework. Which shows that the experience leading up to the sale matters more than what is actually being sold or ...