Cannabis Marketing

This week, we look at the level of advertising creativity north of the border.We’ll talk about a campaign that used real “sleep talking” to sell mattresses.We’ll explore a remarkable idea that transformed the annual migration of penguins into a protest march.And we’ll look at a c ...  Show more

This week, we look at a humble marketing tool.The Flexi Disc.These razor-thin, flexible vinyl records had poor sound quality, but they helped sell cars, hit songs, chewing gum, soap operas and even Beatle records.And in one case, a family won a million dollars with a flexi, and i ...  Show more

New York City has long been seen as a holy grail for the legal weed industry, with millions of potential customers. And last year New York state started handing out licenses for its first recreational cannabis shops, the culmination of a series of moves that have seen marijuana d ...  Show more

The Interview. Jason Wild, founder of JW Asset Management, sits down with Tony Greer, founder of TG Macro, to discuss his career journey from pharmacist to investor with a firm that oversees $1 billion through a mix of investments in pharmaceuticals and cannabis producers. Wild’s ...  Show more

With the decriminalization and commercialization of weed in some of the US, we've seen some very troubling marketing towards women (and blatant ignorance of the past). Friend of the show Joey stops by to go over the history, the issues and the positive potential of cannabis.</ ...

Changes to the laws governing cannabis use are happening around the world. The number of States in the USA legalising cannabis is increasing rapidly. Uruguay and Canada have legalised it already, and Mexico may soon follow suit. Tanya Beckett looks at the different models of lega ...  Show more