Cannabis Marketing

This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift.She has challenged the status quo at every turn - she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable ...  عرض المزيد

This week, we go one toke over the line and look at the emerging world of cannabis marketing.We start with the question - just how does a plant become illegal?We'll explore the history of cannabis.We'll talk about which celebrities have their own brands (Hello Willie Nelson!)Whic ...  عرض المزيد

New York City has long been seen as a holy grail for the legal weed industry, with millions of potential customers. And last year New York state started handing out licenses for its first recreational cannabis shops, the culmination of a series of moves that have seen marijuana d ...  عرض المزيد

The Interview. Jason Wild, founder of JW Asset Management, sits down with Tony Greer, founder of TG Macro, to discuss his career journey from pharmacist to investor with a firm that oversees $1 billion through a mix of investments in pharmaceuticals and cannabis producers. Wild’s ...  عرض المزيد

With the decriminalization and commercialization of weed in some of the US, we've seen some very troubling marketing towards women (and blatant ignorance of the past). Friend of the show Joey stops by to go over the history, the issues and the positive potential of cannabis.</ ...

Changes to the laws governing cannabis use are happening around the world. The number of States in the USA legalising cannabis is increasing rapidly. Uruguay and Canada have legalised it already, and Mexico may soon follow suit. Tanya Beckett looks at the different models of lega ...  عرض المزيد