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Prof Wiseman: “My (Failed) Search for the World's Funniest Joke”

Professor Richard Wiseman searched for the world’s funniest joke. He found it. But it wasn’t what he expected. --- Richard’s book Quirkology: https://amzn.to/4shYOJ6 Richard’s book 59 Seconds: https://amzn.to/3Pf9pWI Richard’s SubStack: https://richardwiseman.substack.com/ Join 1 ... Show more

. 24min 23sec

Why willpower alone doesn’t work

Three thousand years ago, Odysseus tied himself to a mast to resist the Sirens. He didn't trust his willpower, so he removed the choice entirely. Today, Owain Service, co-founder of the Behavioural Insights Team and CEO at CogCo, calls that a commitment device. And modern evidenc ... Show more

. 25min 14sec