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To persuade someone, most of us are tempted to use fear. We tell clients how much they’ll struggle if they pick a competitor. We tell our kids how they’ll lose TV time if they don’t finish their homework. We plead with our partners to kick bad habits by highlighting how unhealthy ...  Show more

In a fairly inconspicuous SXSW podcast, two marketers shook the music industry. Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral. Their methods shocked people. Today on Nudge, I reveal how these two marketers use psychologica ...  Show more

Want me and my team to build your personal brand or marketing systems?Book a call at: 👉 https://www.tailopez.com/podcastcalendar Want to join my private group with top entrepreneurs, investors, and rising stars from around the world? 👉 https://www.tailopez.com/podcastcalendarBe ...  Show more

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Join me for more of my key business english takeaways from my work as a Neurolanguage Coach. I touch on loads of topics. Vocabulary, grammar, reading tips and mindset. Don't miss out. LINKEDIN Say hello and follow me hereJOIN MY FRIDAY NEWSLETTER written summary from each episode ...  Show more