The rise of dynamic pricing

We're in Santa’s grotto – sort of - a Chinese city that some call the Christmas capital of the world. With 75,000 traders, across 50,000 stores, Yiwu offers the world’s largest wholesale market across a labyrinth of arcades. But at a time of growing trade tensions with the US, wh ...  Show more

We look at what makes a great Christmas marketing campaign. From a budget-friendly advert based around coffee cups, to multi-million dollar epic commercials featuring Hollywood A-list celebrities.We unwrap the secrets behind the world's most iconic festive advertising.If you'd li ...  Show more

As consumers deal with rising interest rates, persistent inflation, and a desire to get outside in the ever changing COVID environment, the question is, what does this all mean for the future of eCommerce growth?

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With rapidly changing markets and emerging technologies, setting the right price is harder than ever. But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah Green Carmichael that it’s possible to make better decisions about pricing if you understand how prici ...  Show more

Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and slash prices. He says leaders should instead reevaluate their price strategy — or develop one for the first time — to better respond to customers during the sl ...  Show more