Growth Strategy Lessons from the Middle East’s First Unicorn Start-Up

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An Announcement from HBR On Strategy

For the last two years, HBR On Strategy has been a collection of the best conversations and case studies with the world’s top business and management experts, to help you unlock new ways of doing business. But the time has come for HBR On Strategy to hit pause on new episodes. We ...  Show more

The Strategic Advantage of Tapping Freelancers

The rapid pace of technological change is making a big impact on hiring. Some organizations are dynamically securing freelance workers through platform apps like Upwork and Freelancer. Other companies are investing heavily in work enabled by artificial intelligence. John Winsor a ...  Show more

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Careem CEO on a decade of growth and ’decacorn’ ambitions
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Careem became the Middle East's first unicorn, a start-up with a valuation of at least $1 billion, in 2016 and three years later was bought by Uber for $3.1bn.

The deal allowed the company to continue to operate independently, and today, its co-founder and chief executi ...

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I talk to Tarek Mounir, founder of Enhance Fitness which has already crossed 160 full time employees and is on track to generate $1 million in monthly revenue by September 2021. Tarek Mounir was Deezer’s CEO for the Middle East, North Africa (MENA) and Turkey. He oversaw Deezer’s ...  Show more

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Noor Sweid started her professional life as a strategy consultant in biotech and pharma; she then moved back to Dubai where she joined her family business, Depa, an interior contracting company. She helped grow it from $60M in revenue to $600M over 8 years. When it became the big ...  Show more

E55: Mudassir Sheikha on scaling and reinventing Careem
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Mudassir Sheikha is the Co-founder & CEO of Careem, the Middle East, North Africa and Pakistan's (MENAP) biggest startup success story to date with a $3.1Bn exit to Uber in 2020. After the ride hailing success, In April 2023 Mudassir announced a new entity 'Careem Technologies' t ...  Show more