From Quirkiness to Global Relevance: Unveilin...

Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing Vanguard podcast, recorded live at Brandweek in Atlanta in November 2025, Victoria Lozano, former CMO of Crayola, proves that the growth work of even the most iconic b ...  Show more

How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard from Brandweek Atlanta, host Jenny Rooney sits down with Benoit Vatere, Chief Media Officer at Liquid Death, to explore how he, as a non-traditional entrepreneur ...  Show more

When actress Shay Mitchell launched her travel brand BÉIS in 2018, travel was not laden with the nuanced challenges it is today in a recovering pandemic world. When 2020 hit, President of BÉIS Adeela Hussain Johnson worked side by side with Shay to navigate the big upheaval in th ...  Show more

Welcome back to the Influencer Podcast! This episode is going to be a fun one because I’m going to answer some of your most burning questions on brand growth, strategy, and content creation. From identifying your brand pillars to achieving consistent paid collaborations, I’m goin ...  Show more

Content Inc., (2nd ed.): Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) by Joe Pulizzi

From one of today's leading experts in content marketing, Content Inc. is the go ...

Kate McLeod, the founder of the award-winning and zero waste beauty brand, created her collection of Body Stone solid moisturizers in her Brooklyn kitchen. With her classical culinary training, she was able to transform cocoa butter into a unique beauty solution that brings in ...