Database Architecture For Future AI -- Brian ...

Signal-based demand generation replaces traditional lead scoring with real buying intent data. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from two MarTech exits and building AI-first HubSpot solutions. He advocates bootstrapping over venture capital to ...  Show more

Traditional intent data fails to predict actual buying behavior. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how signal-based demand generation replaces outdated intent tracking methods. He outlines strategies for capturing alpha signals through AI-powered cont ...  Show more

Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. As technology reshapes relationships between brands and agencies, there's a growing emphasis on delivering measurable results alongside innovation. AI integration eme ...  Show more

Matt Kilmartin and Matthew Karasick, CEO and CPO at Habu, explore data-driven AI solutions for business efficiency. Using data to drive smart business outcomes within the framework of data clean rooms involves collaborating with partners' data without sharing the actual data itse ...  Show more

Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Large companies with valuable data are cautious about AI access, yet they desire precise brand representation in tools like ChatGPT. However, achieving both aims simultaneously is unfeasible. Today, Jordan d ...

Andrew McAfee, Principal Research Scientist at MIT and author of The Geek Way, explains how the OpenAI saga could impact future development of artificial intelligence. Mary Lou Gardner, Associate Partner for CPG, Retail and Logistics at Infosys Consulting, discusses retail earnin ...  Show more