How to create an irresistible offer (that’s p...

“Say you’ve calculated your price and it comes out at £120,121. Most would round it down to £120,000. That’s completely wrong.” That’s what Robert Cialdini told me on the latest episode of Nudge. He also explained why the Prime energy drink first succeeded and then flopped. How D ...  Show more

This study analysed 6,700 websites in an unprecedented A/B test. The results proved something that Dr Robert Cialdini had been preaching for years. Today, on Nudge, Robert Cialdini joins me again, covering another of his seven principles of persuasion. And I share a marketing les ...  Show more

Get your .store domain for just 99 cents here: https://go.store/simon2Get FREE discounts for your business here: https://elevate.store/simonIn this episode I sit down with with sales & marketing genius Chris Do who explains his 8 steps to become a sales machine.Become a member an ...  Show more

Today I want to talk about bonuses. You know, those things you add on to your offer, or your course, or your coaching program, or whatever it might be, so people feel like they're getting additional value to what they're buying.
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Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-dr ...  Show more

Jim Edwards and Stew Smith discuss the qualities of a GOOD DEAL and how to make offers that will improve your business. Adding value to your offers - perceived or actual!  This is your opportunity to discover how to effectively brainstorm a value ladder for the first time or r ...