What if advertising was honest? | Sylvester C...

What if kindness isn’t a soft skill — but a strategic one?In this special episode from Think Fast, Talk Smart, host Matt Abrahams talks with management professor Bonnie Hayden Cheng about the business case for kindness. Her research on the “return on kindness” suggests that organ ...  Show more

In 1999, a NASA mission to Mars failed ... not from a technical glitch, but because people weren't talking to each other. Psychology professor Tessa West explores how assumptions, overlooked details and "hidden languages" can quietly sabotage even the smartest teams — and explore ...  Show more

After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest ads" that do right by the planet and encour ...  Show more

Like many of us, Mark Masters struggled to build his marketing agency. His own marketing and advertising weren't creating momentum for his business. And he felt rather empty with the transitory, transactional nature of marketing. So he tried a bold experiment. He started a learni ...  Show more

The global online ad racket; Ed Butler investigates how criminals are ripping off advertising firms to the tune of billions every year.Andrew Lissimore the CEO of a Canadian company that sells high-end headphones tells us what happened when he hired an ad-tech firm to organise ta ...  Show more

This special guest has spent over 25 years of international experience championing Fortune 500 brands and articulating their vision through marketing and advertising initiatives. Through her career, she has earned over 100 advertising awards from AdAge, Adweek, Brandweek, Forbes, ...  Show more